India could overtake China in affluent consumers by 2036: Report reveals how 8.2 crore more Indians could enter the high-spending consumer class
India's affluent consumer population is set to exceed China's by 2036, a shift that could significantly reshape global spending patterns over the next decade. The United States is still expected to have the world's largest affluent consumer base. Companies will need to offer both value-driven and premium products to meet the evolving needs of consumers. This changing market will require a strategic approach to product development and pricing.