You will never guess which company decided to become Georgia football's on-field sponsor

The advent of NIL in college athletics has led to some pretty bizarre sights in recent years.

From quarterbacks making more money than their offensive coordinators to backup defensive linemen driving around in Lamborghinis, it's safe to say this ain't your granddaddy's college football.

Whether that's a good thing or a bad thing remains to be seen, but another aspect of the NIL era that has taken some getting used to is on-field sponsorships.

JAY BILAS RAVES ABOUT THE IMPACT OF NIL ON COLLEGE BASKETBALL...