Bombay Shaving to handle D2C biz for Colgate India

Colgate-Palmolive India is joining forces with Bombay Shaving Company to enhance its personal care division. This partnership will tap into Bombay Shaving Company's robust digital capabilities, focusing on direct-to-consumer strategies and e-commerce expansion. Since purchasing a minority share in 2018, Colgate-Palmolive India has entrusted Bombay Shaving Company with online advertising and consumer relations, while maintaining control over traditional retail brand management.