Independence Day sales surge up to 25%, lifting festive demand

This year's Independence Day sales have brought impressive growth for brands and retailers, with value sales soaring by up to 25% and volume sales increasing by 5-7%. Such encouraging figures foreshadow a vibrant festive consumption period ahead. Major players like Reliance Retail and Lifestyle have documented remarkable sales performance, while online platforms have also witnessed demand surpassing expectations across diverse product categories.