Govt to scrap 12-minute-per-hour advertisement cap for TV channels

The government has removed the 12-minute per hour advertisement cap for television channels. This decision follows sweeping changes in the broadcasting landscape and a growing number of channels. The restriction, introduced in 2006, is being lifted to ensure fair competition and ease of business. Previously, the Delhi High Court had upheld this advertisement duration restriction. The amendment to the Cable Television Networks Rules, 1994, will be notified soon.