"Hidden gem": Daughter saves father’s 34-year-old London shoe store from closing with one viral TikTok and now customers wait hours to shop at the family business

A London father’s 34-year-old shoe store was close to shutting down after years of declining business. Then his daughter, Zineb Lazraq, turned to TikTok to showcase the shop’s unique footwear. One viral video brought a flood of younger customers, transforming the struggling family business into a social media sensation where shoppers now wait for hours to