Energy drink brands race to rework labels after FSSAI order

India's food regulator has ordered energy drink brands to remove the word 'energy' from labels. This directive impacts major brands like Red Bull, Sting, and Campa Gold Boost. Companies face challenges in rebranding and marketing their products without the established term. Distributors are refusing stock, causing trade disruptions and potential market uncertainty. The future of this multi-billion dollar market now hangs in the balance.