Playboy's celebrity-driven relaunch faces credibility test in OnlyFans era, expert says

Playboy is back on the rack, now with a focus on "prestige" and storytelling alongside the nude images synonymous with the magazine. 

More than 70 years after Hugh Hefner founded the men's magazine brand, newly-appointed editor-in-chief Philip Picardi and David Miller, Playboy’s president of media and brand, were tasked with reviving the publication for an ever-changing audience.

A celebrity-focused relaunch to promote the iconic Playboy Playmates and Bunnies began in April with Colombian pop star Karol G on the cover.