KFC India operator bets on first-time customers as ₹99 meals drive turnaround

Sapphire Foods is shifting strategy to attract new customers with value meals. The company reported a net profit in the June quarter after implementing this approach. They aim to double their consumer base to over 100 million in five years. This strategy is driving transaction growth and average daily sales for KFC India. India's organized QSR market is projected for significant expansion in the coming years.