Bollywood fades, Bridgerton shines as global OTT shows changing India’s jewellery taste

Global streaming shows now dictate Indian jewellery preferences, replacing Bollywood's influence. Young shoppers seek designs inspired by "Bridgerton" and "Emily in Paris" series. Rising gold prices also encourage consumers towards lighter, more wearable diamond jewellery. Millennials and Gen Z view jewellery as personal style and self-expression. This shift reshapes India's significant diamond jewellery market.