From Assam to Nilgiri: How regional teas are becoming premium brands

India's tea market is shifting towards premium products and regional diversity. Gen Z and millennials are driving this growth, seeking authenticity and unique flavors. Regional teas from Assam, Darjeeling, and Nilgiri are gaining new recognition. Changing lifestyles and modern retail are expanding tea consumption and accessibility. Innovation and heritage are key for the industry's future growth.