Why careful people still end up on data broker sites

Your data broker profile can expose more than most of us realize. It may include your current address, old addresses, relatives, phone numbers and public records that were never tied to a phishing link or hacked password. That is what makes this so frustrating. Strong passwords, two-factor authentication and smart online habits all help protect your accounts. However, they do not stop data brokers from collecting public records and commercial sign-up data.

Those details can then show up on people-search sites.