AI expected to unlock up to 35% in profitability for Indian MSMEs; Nearly 60% to achieve double-digit revenue growth: Report

Artificial intelligence integration promises significant profit improvements for Indian MSMEs. Digital adoption helps nearly sixty percent of these businesses achieve double-digit revenue growth. Expanded market access and improved customer acquisition are key benefits reported by MSMEs. Digital advertising by MSMEs contributes substantially to the national economy. Technology adoption is crucial for strengthening skilling and formalization efforts.