NHS England rewards 30 minutes walking: Walk every day for a month to qualify for incentives; challenge launches next year

NHS England is set to launch a scheme early next year that will reward people for walking roughly 30 minutes a day, which adds up to a marathon a month. Users will log walks through a phone or smartwatch and become eligible for incentives and discounts. The scheme, developed with Great North Run founder Sir Brendan Foster, aims to sign up over 100,000 people.