FIFA World Cup powers shift to bigger TVs amid cautious consumer spending

Despite a dip in India's smart TV market early in 2026, the FIFA World Cup is driving sales of premium, large-screen televisions. Consumers are increasingly opting for bigger displays and advanced technologies like QLED and MiniLED, with events like the World Cup acting as a significant upgrade trigger. Easy financing also aids this premiumisation trend, even as overall demand remains cautious.