Tourism ministry, Google ink MoU to boost promotion of India's destinations via digital tech

India's tourism sector is set to receive a significant digital boost as the Ministry of Tourism partners with Google. This collaboration will harness AI, data insights, and digital technologies to enhance the promotion of India's destinations, cultural heritage, and experiences for both domestic and international travelers. The initiative aims to create immersive virtual journeys and strengthen the country's global tourism presence through innovative outreach strategies and capacity building.