Legacy studios bet on mobile-first entertainment for next growth phase

India's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platforms and creator-led businesses. This move aims to capture the growing mobile-first audience by developing new intellectual property in micro-dramas and vertical content. These investments signal a significant shift towards embracing emerging entertainment formats to ensure future growth and relevance in the evolving media landscape.