Amazon’s rapid delivery push triggers $15 billion rout for Eternal, Swiggy

Eternal and Swiggy have pioneered India’s 10-minute delivery space, but rising competition is intensifying pressure. Blinkit and Instamart shares have fallen sharply amid concerns over Amazon and Flipkart expanding into rapid commerce through dark stores. The $11 billion segment is heating up further as Zepto prepares a $1 billion IPO to strengthen its expansion plans.