Lights, camera, AI: For entertainment companies, a prompt may come with copyright headache

Indian entertainment firms are heavily investing in AI for content creation, but a lack of clear copyright laws is creating significant ownership and intellectual property concerns. Lawyers warn that without specific legislation, AI-generated works face risks of duplication and misuse, leaving creators with limited legal recourse. The current copyright framework, tied to human creativity, may not protect AI-assisted content, posing challenges for licensing and monetization.