Over 78% of firms expect AI agents to handle customer support within 18 months, Adobe finds

Indian businesses are racing towards AI-powered customer support, with nearly 78% expecting AI agents to handle interactions soon. However, a significant gap exists between these ambitions and operational readiness, particularly concerning data infrastructure and quality. While companies see early gains from generative AI, building trust and robust data foundations are crucial for scaling autonomous AI systems. Consumers, however, remain skeptical about AI's role in decision-making.