Long- or medium-term: Invest in ability and balance sheet; 5 large-caps from different sectors with upside potential of up to 23%

At this juncture, what an investor in the market needs is some hard work and the ability to be contrarian. In picking companies, focus on those with a significant advantage, or edge, over their peers in the industry. That often proves decisive, as this unique strength is what enables a company to outperform its rivals when the sector faces challenges. And the fact is that there is no dearth of challenges as far as the market is concerned.