All you need to know about Meta’s Instagram, Whatsapp and Facebook subscription plans in India

Meta has launched paid subscription plans for WhatsApp, Instagram, and Facebook in India, offering customisation and convenience features for a monthly fee. WhatsApp Plus costs Rs 79, while Instagram and Facebook Plus are Rs 99 (with an introductory Rs 49 for Instagram). These moves aim to diversify revenue beyond advertising and fund AI investments. The success of these subscriptions in India, where users are price-sensitive, remains to be seen.