ITC bulking up with products rich in protein and fibre: Sanjiv Puri

“India is also a protein-deficient market. We already have offerings such as high-protein atta, soya chunks and protein shakes, and we will continue to expand this portfolio,” said Puri, who added that he shed around six kilograms recently and now sticks largely to home-cooked meals, even carrying them on long-haul flights.