Meta's WhatsUpside Down hire: How Kunal Shah broke the Valley playbook

Silicon Valley's AI talent war saw tech giants acquire engineers. However, Meta's Mark Zuckerberg broke the mold by investing $900 million in Indian fintech startup Cred and bringing its founder, Kunal Shah, into WhatsApp's C-suite. Shah, a non-engineer with deep consumer insights, is tasked with boosting WhatsApp's payments and commerce, especially in emerging markets, leveraging his proven entrepreneurial success.