Buy, Sell or Hold: Citi initiates buy on Meesho; Elara Capital recommends buy on Mahindra Logistics

Brokerages are selectively backing consumer, logistics, and e-commerce firms with strong growth prospects. Citi initiates coverage on Meesho with a 'Buy' rating, citing user growth and monetization potential. Elara Capital sees Mahindra Logistics as a turnaround success story poised for profit-driven compounding. However, HDFC Securities remains cautious on Nykaa, deeming its long-term growth and margin targets overly ambitious.