OutKick's campaign to save Cracker Barrel proves to be a huge success with latest stock news

Less than a year ago, Cracker Barrel had a Bud Light moment when management decided to change the legendary company logo and try to turn the down-home-themed restaurant into a place that suburban moms would rave about on TikTok before moving on to the next hot trend.

CEO Julie Felss Masino appeared on "Good Morning America" in August wearing her LIB glasses. "The feedback's been overwhelmingly positive," Masino assured Michael Strahan on Aug. 19, 2025. As soon as those words came out of the Rachel Maddow-glasses-wearing CEO's mouth...