JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaign

JioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom for India's women's cricket team. The campaign challenges unconscious bias, highlighting the team's world champion status and advocating for equal fan fervor. It features a flagship film, celebrity endorsements, and a creator-led initiative to drive nationwide engagement.