Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segment

PepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offering consumers more choices. Adrenaline Rush targets Gen-Z with a performance-led experience. The brand enters the market with a high-energy campaign. This launch strengthens PepsiCo's presence in India's growing energy drinks sector.