Hindustan Unilever launches fragrance R&D centre under €100 million investment programme

Hindustan Unilever Limited has opened a new Unilever Fragrance Hub in Mumbai. This facility will use science and AI to create new fragrances. It aims to improve product appeal and support premium offerings. The hub will also foster collaboration with academic institutions. This move highlights the growing importance of fragrance in consumer choices and brand preference across Unilever's product range.