KorinMi raises Rs 10 crore from Lotus Herbals to bring Korean skin treatment to India

Founded in 2024, KorinMi is a Korean beauty clinic that started with skin treatments and has now expanded to direct-to-consumer (D2C) products. Korean beauty or K-beauty is an umbrella term for skincare, makeup and treatment that originated in South Korea and focuses on long-term skin health rather than short-term fixes.