India has 500 million gamers. Advertisers are still figuring out how to reach them

India boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Connectivity and device costs are no longer barriers. Players prefer free games supported by ads, a trend advertisers are increasingly embracing. While mobile gaming advertising faces access hurdles, browser gaming offers a scalable solution.