Alpine F1 team to race under Gucci branding in 2027, meaning new colors are on the way

Formula 1 is practically synonymous with luxury, so it only makes sense that one of the most well-known luxury brands on the planet wants in on the sport.

On Wednesday, it was announced that starting in 2027, Gucci will take over as the title sponsor of the Alpine Formula 1 team.

The brand will take over from Alpine's current title sponsor, European water treatment company BWT, with the official name becoming "Gucci Racing Alpine Formula One Team."

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