'Feels like losing a child': Aamir Khan shares how film failures feel as Junaid Khan–Sai Pallavi's 'Ek Din' struggles at box office

Aamir Khan revealed that film failures leave him emotionally devastated for months, saying he views every project like his own child. The actor said audience disappointment reflects a flaw in the filmmaker’s work and stressed the importance of accepting failures honestly. He also spoke about mourning setbacks, relying on genuine audience feedback and using test screenings to better understand whether a film is communicating the intended emotions to viewers.