Armed with Rs 100 crore, Paradise wants to reclaim its biryani crown

Hyderabad's iconic Paradise biryani is set for a major comeback. Armed with Rs 100 crore, the brand aims to regain its top spot. New strategies include technology for consistent taste and smaller stores for wider reach. The goal is national expansion with 150 outlets by FY29. This move targets a significant share of India's growing biryani market.