Caitlin Clark passes LeBron James in jersey sales, further exposing WNBA's marketing problem

Just in case you were wondering whether the WNBA had finally figured out how to profit off its own Michael Jordan, a quick reminder: the league’s marketing department recently refused to even put Caitlin Clark on a promotional graphic for a primetime Indiana Fever game.

The joke is officially on them.

Newly released Fanatics retail data proves that while WNBA executives keep downplaying Caitlin Clark in their marketing, fans are overwhelmingly spending their money on her anyway.

CAITLIN...