Can Victor Wembanyama be the true face of the NBA as a European? | Bobby Burack

Of the NBA's many struggles in recent years, the lack of a true face-of-the-league player for the next decade ranks near the top.

By every meaningful metric, LeBron James remains the NBA’s most popular (and polarizing) player. The problem is that James turns 42 this year, has not seriously competed for a championship in more than five seasons, and is likely entering the final season of his career. At this stage, he is no longer a top-10 player in the league.

While the NBA has continued to cling to stars from the previous era...