TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStar

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital reach is up 15% and watch-time increased by 7%. Connected TV consumption also saw significant growth. Regional language viewership jumped 42%. New advertisers have joined, boosting sponsorship.