Simca Advertising shares list at 15% discount to IPO price on NSE SME platform

Simca Advertising shares debuted on the NSE SME platform at a discount. The stock opened lower than the IPO price, surprising market watchers. The company's Rs 58 crore IPO saw strong subscription demand. Simca Advertising operates in the out-of-home advertising sector. It plans to use IPO funds for expansion and working capital.