Netflix co-CEO clarifies streaming giant’s live sports strategy amid NFL lineup expansion, federal scrutiny
Streaming giant Netflix’s push into live sports has ranged from the WWE and Formula 1 to select MLB and NFL games.
While the initiative has drawn some criticism, Netflix co-CEO Ted Sarandos said the strategy is not aimed at securing full-season rights packages for any sports league."
"We’re not bidding on whole season of sports, including the NFL," Sarandos told Fox Business Network's "Mornings with Maria" on Tuesday. So far, Sarandos' comments have held true with Netflix prioritizing marquee events, including Jake Paul vs.