Bridal jewellery gets a gold rush across India as panic buying over policy curbs and higher duties intensifies

Consumers are rushing to buy bridal jewellery across India. This surge follows Prime Minister Narendra Modi's call for austerity measures. Jewellers report a significant increase in sales. Customers fear higher import duties or GST on gold. Many are advancing purchases planned for later in the year. This buying frenzy is driven by uncertainty and cultural significance of gold.