Amazon Bazaar clocks 5x growth in 2026 as e-com giant looks to sharpens value commerce play

Amazon is boosting its value commerce segment in India. Amazon Bazaar, its low-cost marketplace, saw 5x growth in 2026. The company is integrating Bazaar into the main Amazon app. This move aims to attract shoppers seeking affordable products. Bazaar offers items priced below Rs 300, with a Rs 600 cap. The platform leverages Amazon's existing infrastructure for an edge.