ETtech In-depth: Amazon’s quick commerce blitz rattles Blinkit’s playbook

Amazon's aggressive 10-minute delivery push is intensifying competition in India's quick commerce market, putting pressure on leader Blinkit. While Blinkit previously focused on premium customers, it's now recalibrating strategy amid rising competition. Amazon leverages its Prime membership for speed and selection, aiming to capture the same urban, high-frequency shopper.