WNBA media rights deal balloons past $3 billion after adding new broadcast partners to 11-year portfolio
The WNBA’s media rights deal just got even bigger.
Less than two years after the league announced a record-setting $2.2 billion media rights agreement with Disney, NBCUniversal and Amazon, the WNBA has already expanded that number north of $3 billion.
CLICK HERE FOR MORE OUTKICK SPORTS COVERAGE
According to Front Office Sports, the league’s 11-year media deal portfolio is now worth approximately $3.1 billion after adding USA Sports (USA Network) and renewing agreements with Paramount (CBS) and Scripps (Ion).