ServiceNow’s Customer Chief Warns ‘Tokenmaxxing’ Is an A.I. Hype Cycle

Tech workers are burning through massive amounts of A.I. compute in a race to code faster and automate more work. In Silicon Valley, the practice is known as “tokenmaxxing,” where employees push their use of ChatGPT and other large language models to the limit to maximize productivity.

The trend has accelerated alongside the rise of A.I. coding tools and agents that can handle increasingly complex tasks. Unlike casually asking ChatGPT or Claude for writing help, generating code and running agentic workflows consumes far more tokens...