Cboe, home of the VIX, boosts its corporate brand and sets to launch its first prediction-market product

In April 2026, Cboe launched a partnership with CNBC to broadcast live from its trading floor, including the opening and closing bells.

Courtesy of Cboe Global Markets

• Megan Goett, chief marketing officer at Cboe Global Markets, was interviewed for Business Insider's CMO Insider video series.
• Goett's focus over the past 12 months has been building Cboe's corporate brand, leveraging flagship products like the VIX.
• Cboe recently announced its first prediction-market product, launching in June 2026.