A Series That Traveled Through Time: Starz Networks President Says Goodbye to ‘Outlander’ | Guest Column

I launched “Outlander” as a marketer, standing guard over its earliest secrets. First, the casting of Sam Heughan. Then Caitríona Balfe. By the time we greenlit the series, the books already had tens of millions of devoted readers around the world, so every element — from the cast to the costumes to the campaign — was treated as sacred.

Landing the first season’s key art took months. We reviewed hundreds of comps before a concept was pitched that crystallized everything: transition, emotional conflict and longing.