Google’s video streaming strategy has backfired

Google hasn’t offered a streaming device for under $50 since it discontinued the Chromecast with Google TV in 2024. That’s turning out to be a problem.

For the past couple years, Google has effectively left Walmart in charge of churning out low-cost Google TV streamers under its in-house Onn brand. Now Walmart is struggling to keep those devices in stock and is raising prices on new ones.

This leaves Google without a clear answer to Roku’s Streaming Sticks and Amazon’s Fire TV Sticks.