This Gen Z film distributor is using influencer events to get his peers going to the movies

Peter Gold has always loved making films. While attending film school in New York, he became involved with a film called Our Hero Balthazar, directed by Oscar Boyson, known for his work as an executive producer on Uncut Gems.

Gold instantly knew the film was something special. He also knew it would be tough to find distribution in today’s theatrical marketplace. 

The dramedy, starring Jaeden Martell as a wealthy New York City teenager Balthazar Malone, who, eager to impress his activist crush...