Blake Lively controversy had retail partners 'spooked' behind the scenes, court docs say

A newly surfaced court filing is putting numbers behind the backlash surrounding Blake Lively and Justin Baldoni's contentious court battle, linking negative press to declining sales and growing concern among major retail partners.

Lively’s Betty Buzz brand saw a sharp shift beginning in mid-August of 2024, as her "It Ends With Us" press tour ramped up. At the center of the backlash was a surge in criticism labeling Lively and the brand as "tone-deaf," a characterization industry insiders...