How Substack became the new book tour

It’s hard enough to publish a book, but getting people to buy it is an entirely different battle. As new platforms reshape how readers gather and interact online, authors are finding that sometimes platforms built to showcase writing can also double as powerful engines for discovery.

The most high-profile example so far might be Girls creator Lena Dunham, who bolstered the traditional press tour for her new memoir Famesick with interviews and features on the newsletter platform Substack.